Founder · Technology leader

I build companies, AI products, and the teams behind them.

I’m Peter West. I’ve built and run several startups, scaled engineering organizations, and worked across product, technology, and business strategy.

My current work focuses on enterprise AI agents, software factories, and helping teams understand and improve how they build software.

Peter West

Currently

Updated October 2026

Building

AI-first platforms for functional testing and agent evaluation at Provar.

Making

An insights platform that shows teams how their software factory actually runs.

Recently

Spoke at SALT in August on preserving quality at AI velocity.

Exploring

Robotics, and what it takes to bring intelligent systems into the physical world.

01 · Background

A founder’s perspective

Building a company means connecting a customer problem to a product, a team, and a business that can deliver it.

That responsibility has shaped how I work. I’m comfortable setting direction, building an organization, working with customers, and getting into the technical details when they matter.

My background includes founding and leading Qualiti and building and scaling Seva Development. At Provar, I’ve brought that experience to new AI-first products and the team behind them.

The biggest lesson from those companies: the best solution to a problem that isn’t urgent won’t sell. I start with the projects customers are already stuck on.

How I find real demand →More about my background →

02 · Now

What I’m building now

Enterprise AI products

AI-first platforms at Provar

I built a team and helped design two new AI-first platforms from scratch: functional testing for the world of agentic development, and evaluation tools for AI agents.

The work combines product development, enterprise customer needs, and a new approach to how the software itself gets built.

Software factory

An agent-driven software factory

The team developed a software factory around detailed planning, autonomous build loops, independent verification, and continuous learning.

I built the team and helped with the early planning. They built and refined the skills, harnesses, and operating practices that made the factory work.

Factory insights

Visibility into how software gets built

After seeing how much telemetry mattered to our own development process, I conceived and built an insights platform for software factories.

It helps teams understand their configurations, see where work waits, examine model usage, and identify practical improvements.

03 · Experience

Experience that connects business and technology

My work has included

  • Founding and running startups
  • Building products from early concepts
  • Recruiting and leading engineering teams
  • Working with large enterprise customers
  • Connecting technical decisions to product and business priorities
  • Building tools and practices for agent-driven development

See selected work →

04 · Outside work

Family, the forge, and a project on the bench

I spend time with my wife and kids, enjoy blacksmithing, and usually have a technical project underway. Lately that’s robotics: the practical problems of bringing intelligent systems into the physical world.

Peter with his wife and their three children

05 · Work together

Work with me

I’m interested in executive leadership opportunities, advisory relationships, and selected consulting engagements involving AI products, agents, and engineering organizations.